Of course, it is equally important that the first screenshots visible are effective and appealing, as they’re the ones users will see while browsing the App Store and when first viewing the app page. Every screenshot helps provide more information about the app and helps appeal to users, so each one should be put to use.Įven images that aren’t immediately visible are important, as they’re useful for targeted Search Ads campaigns. While the five it uses are effective at showing off how the app looks and what it has to offer, it has room to show even more features, such as the quests and special events. However, it only uses five out of the ten allowed screenshots. The following screenshots show different aspects of the app, accompanied by callout text and a recognizable Disney character. It’s accompanied by cheery music and text that tells users exactly what they’ll get out of the app. Terms related to the mechanics rank a little lower, such as its 72nd placement for “simulation games,” while it does not rank at all for any “collect” terms or “building games.” Creatives: The app begins with a video showcasing what the app has to offer, such as collecting Disney characters and building the park.
It also ranks highly for terms related to Disneyland, as the third-highest for “Disneyland explorer” and “Disneyland maps free,” and the 4th highest for “Disney park.” Interestingly, while it ranks highly for terms relating to Disney games and parks, it’s the 110th app for “Disney” itself. In searches, it’s the top app for “Disney games,” including variations like “Disney games for free,” as well as for “magic kingdom” and its variations. On the Apple App Store, “Disney Magic Kingdoms” is the #15th top app in the Family section. For this week’s App Store Spotlight, we visit the “ Disney Magic Kingdoms” app and see if its ASO has enough magic to fly.
As such, it’s the perfect time to take a look at the App Store Optimization for one of their apps. This month marks Mickey Mouse's 90th anniversary, so the Disney apps are celebrating. Disney Magic Kingdoms App Store Spotlight November 20th, 2018
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